Audience Profiles

Audience Profiles

From this audience profile, it is clear that this character is quite intelligent. This helps this character relate to my film as the audience will need that knowledge to understand the meaning behind the story that I have portrayed within my piece. She is a young character as well so will be able to relate the characters within the film.

This characters favourite genre is thriller which links directly to the genre of my film. By having this as one of your favourite genres means that this character probably finds it easy enough to understand the stories behind the films and dig down to the real meaning that it's trying to show. This character is also within the age group of my film which implies that he might be able to relate to the story at hand or even just understand the struggle that the character in the film is going through.

DEMOGRAPHICS

DEFINITION: DEMOGRAPHIC INFORMATION IS USED IN MEDIA MARKETING TO CLASSIFY AN AUDIENCE INTO AGE, GENDER, RACE AND OTHER CATERGORIES

DEMOGRAPHICS ARE BROKEN INTO BANDS DEPENDING ON PEOPLES JOBS OR STATUS. THIS IS SHOWN IN THIS TABLE:

LETTER CODE	JOB/STATUS
A	HIGHER MANAGEMENT, BANKERS, LAWYERS, DOCTORS ETC…
B	MIDDLE MANAGEMENT, TEACHERS, CREATIVE AND MEDIA PEOPLE(GRAPHIC DESIGNERS)
C1	OFFICE SUPERVISORS, JUNIOR MANAGERS, NURSES, SPECIALIST CLERICAL STAFF, WHITE COLLAR JOBS
C2	SKILLED MANUAL WORKERS, PLUMBERS, BUILDERS, BLUE COLLAR JOBS
D	SEMI SKILLED AND UNSKILLED MANUAL WORKERS
E	UNEMPLOYED, STUDENTS, PENSIONERS, CASUAL WORKERS.

HOW THRILLERS USE DEMOGRAPHICS

THRILLER MOVIES COULD BE AIMED AT ANY OFF THE LETTER CODES. THIS IS BECAUSE IT HAS SUCH A WIDE AUDIENCE. HOWEVER SOME THRILLERS DO NOT APPEAL TO ALL AUDIENCES SUCH AS A PSYCHOLOGICAL THRILLER MAY NOT APPEAL TO THE E CODE AS THEY COULD BE LESS EDUCATED IF THEY ARE UNEMPLOYED SO WOULD NOT SEE THE APPEAL IN A PSYCHOLOGICAL THRILLER.

DESPITE THIS FACT, I HAVE CREATED MY PSYCHOLOGICAL THRILLER WITH THE TARGET AUDIENCE OF YOUNG PEOPLE IN MIND. THIS WOULD CLASS AS PART OF THE GROUPS D AND E. THIS CREATES SOMETHING DIFFERENT FOR THEM WHICH ALLOW THEM TO UNDERSTAND THE STORY AND ALSO RELATE TO THE CHARACTERS.

PSYCHOGRAPHICS

PSYCHOGRAHPIC SEGMENTATION DIVIDES THE MARKET INTO GROUPS BASED ON SICAL CLASS, LIFESTYE AND PERSONALITY CHARACTERISTICS. IT IS BASED ON THE ASSUMPTION THAT THE TYPES OF PRODUCTS AND BRANDS AN INDIVIDUAL PURCHASES WILL REFLECT THAT PERSONS CHARACTERISTICS AND PATTERNS OF LIVING.

THIS IS SHOWN IN THE TABLE BELOW:

MAINSTREAMERS	SEEK SECURITY. TEND TO BE DOMESTIC, CONFORMIST, CONVENTIONAL, AND SENTIMENTAL – FAVOUR VALUE FOR MONEY FAMILY BRANDS. THE LARGEST GROUP.
ASPIRERS	SEEK STATUS. MATERIALISTIC, ACQUISITIVE, ORIENTATED TO IMAGE AND APPEARANCE, PERSONA AND FASHION. TYPICALLY YOUNGER PEOPLE.
SUCCEEDERS	SEEK CONTROL. STRONG GOALS, CONFIDENCE, WORK ETHIC AND ORGANISATION. TYPICALLY HIGHER MANAGEMENT AND PROFESSIONALS.
RESIGNED	SEEK SURVIVAL. RIGID AND AUTHORITARIAN VALUES. INTERESTED IN PAST AND TRADITION. TYPICALLY OLDER PEOPLE.
EXPLORERS	SEEKS DISCOVERY. ENERGY, INDIVIDUALISM AND EXPERIENCE. VALUES DIFFERENCE AND ADVENTURE. TYPICALLY A YOUNGER DEMOGRAPHIC (STUDENT).
STRUGGLERS	SEEK ESCAPE. ALIENATED AND DISORGANISED. FEW RESOURCES BEYOND PHYSICAL SKILLS. BUYS ALCOHOL, JUNK FOOD, LOTTERY TICKETS. TYPICALLY LOWER DEMOGRAPHICS.
REFORMERS	SEEKS ENLIGHTENMENT. FREEDOM OF RESTRICTIONS AND PERSONAL GROWTH. SOCIAL AWARENESS AND INDEPENDENT JUDGEMENT. ANTI-MATERIALISTIC BUT AWARE OF GOOD TASTE.

THRILLERS ARE ALSO A FILM THAT COULD APPEAL TO EVERY TYPE OF PSYCHOGRAPHICS AS THEY ARE NOT SPECIFIED AS MUCH AS A ‘ROM COM’ IS.