Morgan's A2 Media Blog

Monday, 5 October 2015

Target Audience

Most romance films are targeted at females rather than males. Women are known to be the more emotional side of relationships so women are able to connect with the characters more and feel the emotions that they are portraying in the movie. Romance movies can also be watched by boys, but it is quite rare; stereotypically, men are known to prefer action, adventure and some sort of violence in movies. However, a huge target audience is couples, especially young couples.

Due to the rating of my film being a 15, the age range for my target audience would probably be from 15-25; possibly even older. This age group includes the young couples who are likely to watch the film together. I also believe that people over the age of 25 might look at the actors/actresses in the trailer and think straight away that it would be just a teen movie.

I gave 5 different people my questionnaire about the target audience for my movie.

Results from audience questionnaire:

GENDER:
3 female, 2 male

AGE:

10/13 - 2
14/16 - 0
17/19 - 2
20-25 - 1
25+ - 0

DO YOU ENJOY WATCHING MOVIES:
Yes - 3
No - 1
Sometimes - 1

DO YOU ENJOY ROMANTIC MOVIES:

Yes - 2
No - 1
Sometimes - 1

IF YOU PUT YES, PLEASE EXPLAIN WHY:

I like the emotions and romantic side of the couples
I like watching romantic movies with my girlfriend
There relaxing and enjoyable to watch
I can always relate to the characters and they make you want that perfect relationship

DOES A FILM TRAILER INFLUENCE YOU TO WATCH THE FILM:

Yes - 3

No - 0

Sometimes - 2

Where do you find out about new movies?

Online trailers - 2

TV trailers - 2

Magazines - 1

Posters - 0

Cinema - 0

WHERE DO YOU PREFER TO WATCH MOVIES:

Cinema - 0

At home - 3

Online - 1

Other - 1

From the results you can tell that most people prefer to watch movies in the comfort of their own home. This is why people mostly find out about movies from either TV trailers or online trailers. Cinema isn't as popular anymore due to streaming and downloading via the internet, so i'm not surprised that cinema wasn't ticked for anyone's answer. All the girls like romantic movies due to them being enjoyable to watch or being able to relate to the characters and end up wanting that perfect relationship that the movie always portrays, however one boy said he likes romance films when he can watch them with his girlfriend which links with the idea of young couples being a good target audience.

Thursday, 1 October 2015

Analysis of The Lucky One

TEXT

Straight away we see the audience approval text to say that it is definitely suitable for the audience age given by the BBFC. 28 seconds in we see the production company logo, WARNER BROS. PICTURES and VILLAGE ROADSHOW PICTURES. The logos appear at a point of tension; an explosion has just gone of and the character has just fallen to the floor. Putting the logos after this gains the audiences attention makes them want to carry on watching to then find out what happens next. Towards the end of the trailer, we get the name of the production company again to state that it is them who created the film. Further on, we see the names of the main characters involved in the movie. This is a good way to promote the movies because it shows that well known actors/actresses are part of it so people can tell that it will be a good film. Finally we see the name of the movie. All text so far has been in the same font and size, however the title of the movie is shown in a bigger size to make it look like the most important part. Following the title, 'THIS SPRING' appears on screen to identify when the movie will be released. Finally we get the name of the directors, producers and executive producers as they are a big part of the movies as they are the ones who created it. Sometimes, if you know the name of the director, you know what kind of movies they make. This then enables the audience to realize if they would enjoy watching the movie.

SOUND

First of all we hear a voice over as a sound-bridge of the main male character; what he is saying links directly to what is going on in the scene. There is also a soft, melodic piece of background music as well that is playing as the voice over occurs. This music sets the mood as quite soft and innocent which then allows the dramatic scene of the explosion to look extra big. Once the helicopter sound starts to fade, a new background music starts with a powerful beat which has a link to the sound of the beat machines at hospitals. This makes the audience believe that something big is about to happen or that the main man is going to get hurt. Towards the middle of the trailer, the audience start to get the idea that this movie is a romance. The tone of the music becomes more romantic, happier and upbeat which links to the scenes of the couple laughing and kissing. When the scenes of struggle and tears occur between the couple, ,lyrics start in the music. These lyrics link with the emotions and desperate need for one another in the couple. These lyrics grab the audiences attention and allows them to link with the emotions being expressed at that point in the trailer.

EDITING

after each scene there is a fade transition to the next. This links with the genre of it being a romance film. Towards the end of the trailers, the transitions get a bit faster to add more tension to it. This lets the audience believe that there are gonna be struggles within the couples relationship. There is also jump cuts between the couple being romantic and then something getting in their way. This again proves that they are going to have to put up a fight to be together. This draws the audiences attention because it makes them connect with the characters and some people might understand the pain and effort that these characters are going through so can relate to it.

MISE-EN-SCENE

At the beginning, the main character is in an army uniform. This identifies him as quite a powerful, well built, healthy man which is the stereotypical male character. Also, we see the bad guy in a police uniform later on in the trailer which links with the idea that he also has a lot of power and can do a lot of damage and get away with it. Apart from that, the costume is quite casual throughout all characters. The facial expressions shown throughout the trailer prove that the film is going to go from happy laughter to sad tears to then anger and frustration. There are moments when the couple couldn't be happier with each other, however, there are parts where they are both in separate rooms and they are both expressing there anger and frustration towards one another. The lighting is either daylight or sunset/sunrise. This is a great way to encourage the idea of a romantic setting and the idea of feeling safe and happy.

BBFC Certification

other ratings consist of:

The U symbol stands for Universal. A U film should be suitable for audiences aged four years and over. However, it is impossible to predict what might upset a particular child, especially at this lower end of the category range. At U we only allow infrequent use of very mild bad language (e.g. ‘damn’ and ‘hell’). Violence will generally be very mild. A U film may include brief fight scenes or moments where characters are placed in danger. However, moments of emotional stress or threat will be quickly resolved and the outcome will be reassuring. At U there will not normally be references to illegal drugs or drugs misuse unless there is a very clear anti-drugs or educational message which will be understood by a younger audience.

PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be unsuitable for young children. A PG film should not unsettle a child aged around eight or older. Parents should consider whether the content may upset younger, or more sensitive, children. A PG film will not contain any theme which is inappropriate for a child. PG works can explore challenging issues such as bullying, bereavement or racism. A PG film will not contain any theme which is inappropriate for a child. PG works can explore challenging issues such as bullying, bereavement or racism. Violence will usually be mild. There should be no detail of violence in a PG work, so while there might be some blood, we would not see how the injury was inflicted in strong detail.

Films classified 12A and video works classified 12 contain material that is not generally suitable for children aged under 12. No one younger than 12 may see a 12A film in a cinema unless accompanied by an adult. Adults planning to take a child under 12 to view a 12A film should consider whether the film is suitable for that child. The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. The BBFC's Guidelines state that strong language may be passed at 12 or 12A, depending on the manner in which it is used, who is using the language, its frequency and any special contextual justification. Sex may be briefly and discreetly portrayed at 12A or 12. At 12A, moderate violence is allowed but it should not dwell on detail.

Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy / rent an 18 rated video. No 18 rated works are suitable for children. 8 works are for adults and can contain strong issues such as: